For fun I clicked on the AOL link on my sign-on page to see just how many national brand logos I could correctly identify. I was given a choice of the real corporate logo and a fake logo. For example, I could choose between the Starbuck’s logo with stars in the green border or without. (Click HERE if you want to test YOUR logo knowledge.)
I got them all right. Then I clicked on an associated link to see how I’d do in a brand awareness quiz. I faired worse there. And I was stunned by my apparent complete lack of awareness when I got to a question asked about the FedEx logo.
The question was “What does the arrow between the E and x in FedEx’s logo represent?”.
Until that moment, I never even noticed that arrow! Now it jumps out at me like a cobra.
Help! What ELSE have I been missing in my oblivious state???
Were the rest of you aware of that arrow in there??? Did anyone else miss it like I did???
April 30, 2011 – Update…sorry folks, the links do not work anymore! 😦